For PR management pupils: category of PR texts and benefits of utilizing PR articles
Category of PR texts
After a bit was touched by us in the peculiarities of composing pr texts, it is time to speak about the kinds of PR articles. Happily, here we have been expecting new acquaintances that are interesting.
- 1. Press announcements. Yes, yes, the old type press release pertains to the group of image texts. Regular book of information guides can develop an image that is certain a product, solution or company.
- The possible lack of pr announcements is that its market is always extremely restricted to the circle of interested professionals: it’s hard to imagine a citizen that is common starts the internet site of his favorite newspaper at night after finishing up work, however a profile resource that puts pr announcements on the net.
- 2. Interviews. a pleasant feature of pr-text into the format of “interview” is that it is possible to independently make a “convenient” range of questions, avoiding any unneeded subjects. Or particularly consider uncomfortable concerns, without waiting around for them (in a more situation that is uncomfortable to be set by opponents.
- Image interview allows one to tell in regards to a specific person, and in regards to the business, product, solution and so forth. PR-copywriting also assumes this format regarding the interviewing, if the relevant questions into the text foresee the concerns that usually arise through the audience.
- 3. Image text. Most frequently, the writing of image articles is founded on the answer of some socially significant dilemmas or defines procedures that are interesting to your customers. Types of PR-texts for this sort: